McDonald's sales decline

Source: Dukascopy Bank SA


For the first time in three years, the global sales of McDonald's have declined. In addition, the company has missed its quarterly earnings expectations.

Earnings per share were expected at $3.074, but actual earnings are $2.97. Total Revenues were estimated to be $6.623 billion. Actual revenues were $6.49 billion.

However, the stock price of the firm surged on the news, as the management of the firm revealed plans to deal with the decline in demand.

Meanwhile, the news of a decline in demand for dining are expected to impact the whole sector, as McDonald's is seen as a leader of the dining market.
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