LVMH collaborates with Rihanna over new fashion brand

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Source: Dukascopy Bank SA
LVMH has collaborated with the Barbadian singer Rihanna to launch new fashion label Fenty after the singer's full name, Robyn Rihanna Fenty, in the French group's rare move to establish a brand from scratch, tapping into rising demand for tie-ups with celebrities in the luxury world.
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