Philip Morris tanks on good results

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Source: Dukascopy Bank SA
Philip Morris International had a strong second quarter in 2025. Its earnings per share rose 26.6% to $1.95, and adjusted earnings rose 20.1% to $1.91. The company raised its full-year forecast and announced a quarterly dividend of $1.35 per share.



Smoke-free products like IQOS and ZYN made up 41% of total revenue and grew strongly. IQOS brought in over $3 billion, and its market share increased in Japan and Europe. ZYN sales grew 26% in the U.S., with a big jump in June as product availability improved. ZYN is now sold in 44 markets worldwide. VEEV, their e-cigarette brand, also saw strong growth, especially in Europe. It's now the top brand in six European countries and recently launched a new version called VEEV inPrime. Despite falling cigarette volumes, traditional tobacco products still performed well thanks to higher prices. Marlboro reached its highest market share since 2008.
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