Fri, 31 Jul 2026 06:30:10 GMT
Adidas (ADS.DE/EUR) Shares Plunge 18% Despite Record FIFA World Cup Sales
Adidas shares plummeted nearly 18% in Frankfurt trading following its H1 2026 earnings release, marking its worst single-day drop since July 2014. Despite strong top-line growth, the stock suffered a sharp sell-off because results failed to meet heightened investor expectations.
Driven by outfitting 14 national teams—including co-host Mexico and finalists Spain and Argentina—Adidas posted record sales for jerseys, match balls, and