"This is a collapse, this is a huge decline," said Ross Walker, an analyst at RBS. "We're still a little bit above the lows we hit in the depths of the 2009 recession, but we're heading that way sharply."
"A fall had been likely given the early warning we got from the eurozone, but a fall of this magnitude, underpinned by a collapse in the orders, is really worrying," said Alan Clarke, analyst with Scotiabank.