Nike quarter earnings

Note: This section contains information in English only.
Source: Dukascopy Bank SA
Nike reported a challenging fiscal year, with full-year revenue down 10% to $46.3 billion and Q4 revenue down 12% to $11.1 billion. Direct sales dropped 14% in Q4, mainly due to a 26% decline in digital sales. Wholesale revenue also fell 9%, and Converse brand sales were down 26%.



Gross margin declined to 40.3% in Q4, driven by higher discounts and a shift in sales channels. Q4 net income fell 86% to $200 million, with earnings per share at $0.14. For the full year, net income was $3.2 billion, down 44%, and EPS was $2.16, down 42%. CEO Elliott Hill acknowledged results met expectations but fell short of goals. Nike plans a "sport offense" strategy to focus on key sports, enhance product offerings, and reconnect with consumers. CFO Matthew Friend said the worst impact of their restructuring ("Win Now") has passed, and they expect improvement going forward.
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