McDonald's full year report

Note: This section contains information in English only.
Source: Dukascopy Bank SA
McDonald's Corporation announced its results for Q4 and the full year ending December 31, 2024. Global Systemwide sales surpassed $130 billion for the year, with an increase of more than $1 billion (or over $2 billion in constant currencies). The company's loyalty program saw impressive growth, with systemwide sales to loyalty members reaching $30 billion for the year and $8 billion for Q4, a 30% year-over-year increase. The number of active loyalty members grew to over 175 million, up 15% from the previous year. For Q4, global comparable sales increased by 0.4%, with the U.S. down 1.4%, International Operated Markets up 0.1%, and International Developmental Licensed Markets up 4.1%. Consolidated revenues were flat, while systemwide sales grew by 2% (2% in constant currencies). Operating income increased by 2% (3% in constant currencies), but dropped 2% when excluding current year net charges and prior year charges. Diluted earnings per share (EPS) remained flat at $2.80 (up 1% in constant currencies), but declined by 4% when excluding charges.



For the full year, global comparable sales decreased by 0.1%, with the U.S. up 0.2%, International Operated Markets down 0.2%, and International Developmental Licensed Markets down 0.3%. Full-year revenues increased by 2% (2% in constant currencies), and systemwide sales grew by 1% (2% in constant currencies). Operating income rose by 1% (1% in constant currencies) but remained flat when excluding restructuring and impairment charges. EPS for the year was $11.39, a decrease of 1% (1% in constant currencies), with a 2% decline when excluding charges. CEO Chris Kempczinski stated that McDonald's focus on "Accelerating the Arches" remains the right strategy to grow market share, driven by value, menu innovation, and culturally relevant marketing.

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