© Scanpix/Reuters
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In
2007 Daimler, the maker of Mercedes-Benz lead over BMW as its market valuation
was 39 billion euros more than that of BMW. Currently the gap has dropped to
700 million euros. Despite diminishing gap, BMW employs only about 50% Daimler's
270,000 workforce and produced 38% less revenue in 2010. Declining value gap
mirrors Daimler's defeat in Germany's luxury vehicles' market.